New Seasons Designs
‘To develop a commercial and aspirational footwear and bag collection for the Gola Classics brand for the SS16 collection.’
Gola briefed a 4 week ‘live project’, which was opened up to all students of the course. Gola asked for their existing patterns (Silhouettes) to be used from their current range and for the new designs to be applied to demonstrate the look of the new collection, including shoes, and bags. The new designs were to be based on forecasted trends, whilst reinforcing the brand’s British heritage.
‘Gola’, the pre-eminent sportswear brand, was established in Leicester in 1905. In 1999, the Gola Classics brand was launched, which focuses on ‘British sporting’, heritage inspired merchandise with a fashionable twist.
Gola wanted to offer product that was authentic and original, whilst remaining true to its roots. Contact was made with UCLan, looking to collaborate on the development of fresh, new commercial and aspirational footwear and bag collection for the Gola Classics brand, ready for their SS16 collection.
The project consisted of 4 main objectives::
'Market research | commercial and on-trend styling | use of Gola Classics branding as per guide | iconic prints reinforcing Gola’s British history'
'Proposal | design concepts | realistic design on an existing silhouette | product outlines | collection marketing'
'Product development | consideration of Gola’s international presence'
'Presentation of footwear and bag collection’
TYPE: Live Project
STUDENTS FROM: Fashion Brand Management
CLIENT: Ben Shuttleworth & Donna Hill
DISCIPLINE: Fashion and Brand Management
Jack Knight, of Fashion and Brand Management was selected as the winner of this years collaborative project with Gola Classics. Whilst conducting trend research, Jack carried out various surveys and ‘British summertime’ research, to help inspire his fashion forward pattern. Jack’s main influences came from designer Cath Kidston and from the brand ‘Pimms’, and created an entire collection of work based around the fruit used in a traditional jug of Pimms. His designs were sampled as part of the SS16 collection and sold worldwide.