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UCLan | Art, Design & Fashion

PROJECT TITLE:
Maek

BRAND CONCEPTION

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PROJECT INFORMATION:

TYPE:  Extra Curricular
CLIENT: Ilyas Patel
STUDENT NAME: Laura Holton
DISCIPLINE: Fashion Brand Management with Photography
DURATION: 2015 | 6 Weeks (Part time)

 

BRIEF

“To maximise the use of in-house technology and skills to create a fresh, innovative brand tailored towards sublimation printing techniques.’

As part of ETT’s new image, they wanted to create a new brand name, logo and fonts, along with producing a high end website on which to launch their brand. Additionally, they looked to build on their successes with sportswear and luxury furnishings. 

Laura Holton, a student of Fashion Brand Promotion with Photography, was employed by the client on a six week basis, working closely with the UCLan team to create a new successful brand concept, ‘Maek’. Laura utilised her working knowledge of trending fashion to design the overall look and feel of the brand. 

COMPANY BACKGROUND

‘Edward Taylor Textiles’ manufacture garments in the North West, specialising in making, printing and embellishments. ETT expressed a keen interest in expanding their existing presence online and approached UCLan, looking to develop a ‘trend-led, quick response’ garment brand.

ETT saw an opportunity to capitalise on their in-house facilities for a new direction, giving their company a personal identity.

Laura’s main objectives of the project were:
Market research:
‘Potential competitors | market gaps | design concepts for brand | confirmation of consumer base.’

Design & Branding:
‘Design work- tone | style | branding guidelines.’
Concept Development:
‘Mood boards | trend research | colour ways | pattern styles related to existing market | silhouettes | price.’

Final Concept:
‘Design development | presentation of 3 FINAL CAD flats (prototype) | fabric options.’

Campaign Model:
‘Price points | brand tone and the mechanics of the brand | plan to outline next steps for brands potential.’

OUTCOME

The project consisted of four weeks’ industry experience, followed by two weeks of full ‘in-house’ tech experience with the Edward Taylor pattern cutting and design team. The brand was later presented at Best of British event in June. 

Whilst working on the project, the student used a combination of digital design, screen printing and sublimation printing at a local manufacturers.

UCLAN (general enquiries)

Preston,Lancashire, UK PR1 2HE

Tel: +44 (0) 1772 201 201

 
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QUARTER

School of Art, Design & Fashion

Victoria Building VB058, PR1 2HE

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Projects Email: SPBrindle@uclan.ac.uk

Tel: +44 (0) 1772 89 (3369)

Placement Email: afplacement@uclan.ac.uk

Tel: +44 (0) 1772 89 (4262)

 

 

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