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UCLan | Art, Design & Fashion

PROJECT TITLE:
Patton's Community

BRANDING

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PROJECT INFORMATION:

TYPE:  Extra Curricular
CLIENT: Ruth Patton
STUDENT NAME: Rochelle Bulloch
DISCIPLINE: Fashion & Brand Promotion
with Photography
DURATION: 2016 | 2 Weeks (Part time)

 

BRIEF

‘To develop a concept for a new web page which falls in-line with the current online database’s themes and logos.’

COMPANY BACKGROUND

‘Patton’s Community’ is an online database, providing users with a reference point for searching and discovering charity shops, services, events and fundraising information across the UK. 

Director, Ruth Patton, wanted a feature on the website that people could use to discover new and inspiring roles within the charity sector and considered a ‘voluteer board’ as an opportunity to grow the business.  As such, ‘PC’ approached UCLan looking for assistance in this proposed business plan.    

The project required the student, Rochelle Bulloch, to produce:

A Research Portfolio:
‘Existing brands/market research | existing competitor volunteer sites.’
Initial Development:
"Vacancy uploads | consideration to CV’s/profile uploads | maintaining and operating website.’
Brand Design:
‘Appearance and feel concept (new webpages).’
Further Brand Design:
‘ ‘Two further alternative design outcomes and final feedback.’

OUTCOME

The student was employed on a two week basis, working closely with the School of ADF team and PC to undertake thorough brand and market research. Rochelle worked extensively on logo, marketing banners and application designs, which gave her the opportunity to utilise her design knowledge and helped her to develop an understanding of business operations. 

UCLAN (general enquiries)

Preston,Lancashire, UK PR1 2HE

Tel: +44 (0) 1772 201 201

 
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QUARTER

School of Art, Design & Fashion

Victoria Building VB058, PR1 2HE

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Projects Email: SPBrindle@uclan.ac.uk

Tel: +44 (0) 1772 89 (3369)

Placement Email: afplacement@uclan.ac.uk

Tel: +44 (0) 1772 89 (4262)

 

 

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